Resume

 

JEFF O’HEIR
49 Hillcrest St., Huntington, N.Y. 11743
(516) 477-2665 (c)
joheir1@gmail.com
@jeffoheir  linkedin.com/in/jeffoheir  

PROFILE
Jeff O’Heir is a versatile reporter, writer, editor and content strategist skilled in developing online communications and marketing initiatives for targeted audiences. He writes about technology, engineering, business strategies and food. O’Heir’s direction and leadership helped his publications and editorial/design teams win the top awards in trade publishing. He also creates marketing campaigns, ghostwritten and thought-leadership blogs, and branded digital content for major companies.

HIGHLIGHTS

  • An award-winning reporter, writer and editor who oversees all print, digital and event content for leading B2B magazines and sites.
  • Developed, ran and marketed Digital Connect, winner of the ASBPE and ABM Jesse Neal awards for best new technology business trade magazine.
  • Writes about health care and breakthroughs in medical research.
  • Collaborates with SMEs, researchers and a variety of authors to plan, develop and deliver digital content.
  • Edits all types of articles, slide shows, infographics, videos and other content from internal and external sources.
  • Creates, writes, edits, posts all forms of digital cross-platform content including news, feature and trend stories, research, blogs, newsletters and marketing materials.
  • Selects graphics, creates layouts, collaborates with designers to optimize content
  • Manages all relationships and workflow related to the creation and timely delivery of content.
  • Provides input to member research and editorial efforts to ensure content efficacy.
  • Manages KPIs and content metrics to inform revisions and content development.
  • Leads the content review process.
  • Top-rated speaker at key industry events; develops, manages and hosts panels, award ceremonies and conferences.
  • Created the groundbreaking CRN News Radio; generated $1.6 million in revenue and paved new directions in event and online journalism and marketing.
  • Implemented social and editorial strategies that tripled Dealerscope’s key online metrics, improved overall coverage and drove $2.4 million in revenue.

PROFESSIONAL EXPERIENCE                                          

ASME’s Mechanical Engineering Magazine, New York, N.Y.

February 2016 – Present

Senior Writer/Editor                                                                              

  • Writes, edits short- and long-form features on new research, discoveries and breakthroughs in manufacturing, health care, clean energy, IT, bioengineering, robotics and aerodynamics for The American Society of Mechanical Engineers’ 140,000-circulation membership magazine
  • Translates technical information into accessible stories
  • Works with multiple editors to choose story topics and produce monthly magazine
  • Consults with editor in chief and publisher on content strategy
  • Collaborates with art director on cover and story images, graphics, layout
  • Guides association members through the editing process of contributed content

Mediasolve, Highland Park, Ill.

August 2015 – Present

Content Strategist/Ghostwriter/Columnist                                                                          

  • Writes branded and bylined blog columns on managed services, hyper-converged infrastructure, other emerging technologies and business strategies for leading technology companies
  • Develops content strategies that increase audiences and engagement
  • Drives interest in new products and partner programs
  • Creates topics for long-term editorial calendars and thought-leadership discussions
  • Moderates round-table discussions with managed service providers

Yahoo Food, New York, N.Y.

September 2014 – October 2015

Writer/Editor/Photographer                                    

  • Wrote and created news and feature stories, profiles, interviews, lists, slideshows and original recipes that increased Yahoo Food’s brand, audience and coverage
  • Advocated brand through social media and face-to-face meetings
  • Drove engagement and reach using SEO, analytics and social media best practices
  • Posted, edited and optimized stories on Tumblr

Storytime, Huntington, N.Y.

Founder/Chief Content Strategist

February 2014 – Present                                                           

  • Works with a variety of marketers and editorial directors to create B2B and B2C content and engagement strategies for targeted audiences
  • Writes technology and consumer electronics product and trend stories on IoT, cloud computing, big data, managed services, security and other emerging technologies
  • Formats include blogs, email blasts, digital brochures, press releases
  • Clients include Penton, The Channel Co., Netsertive, CEA, CompTIA

DEALERSCOPE, NORTH AMERICAN PUBLISHING
EDITOR-IN-CHIEF
Philadelphia, Pa. Jan. 2007 to Jan. 2014
•          Tripled major metrics on Dealerscope.com to a peak of 90,000 monthly visits, 100,000 page views, 60,000 unique visitors
•          Increased Dealerscope.com Fans, Followers and Likes on Twitter, Facebook and LinkedIn 17% year-to-year
•          Set strategic direction for consumer electronics industry’s leading magazine and website for retailer and manufacturer business strategies, news, opinion and insight
•          Worked with sales to generate $2.4 million in peak annual print and online revenue
•          Established personal relationships with high-level executives from leading manufacturers, distributors, trade groups, retailers and research firms
•          Managed staff, assigned and edited all stories, coordinated print and online workflow, designed magazine covers and pages, oversaw budget, developed media schedules
•          Broadened community and expanded audience development through targeted editorial packages
•          Hosted annual CE Line Shows and created Best in Show Awards program
•          Consistently broke news stories; regularly wrote in-depth features, profiles and editorials
•          Conducted video interviews and created slideshows to increase visibility and audience of Dealerscope.com

DIGITAL CONNECT, CMP MEDIA
EDITOR
Manhasset, N.Y. Jan. 2004 to Dec. 2006
•          Established editorial tone, direction and coverage for this award-winning magazine and website focused on IP-based technologies in home and small-office markets
•          Traveled nationwide giving presentations and providing research to large audiences about emerging market; participated in promotional radio and video programs
•          Increased print circulation by 15,000 within three months
•          Managed staff, assigned stories and coordinated all workflow between editors and designers in print and online divisions
•          Developed and conducted panels; designed and hosted awards programs at major conferences
•          Identified new advertisers and closed deals with sales staff

CRN, CMP MEDIA
NEWS EDITOR, SENIOR EDITOR, EXECUTIVE ONLINE PRODUCER
Manhasset, N.Y. April 1996 to Jan. 2004
•          Created, produced and conducted IT industry’s first Internet radio program
•          Consistently ranked one of top presenters at CMP Media’s XChange conferences
•          Wrote breaking news stories and in-depth features on the most influential manufacturers, distributors and solution providers in the IT channel
•          Developed conference agendas, webinars and keynote presentations

DAILY NEWSPAPER EXPERIENCE
STATEN ISLAND ADVANCE, Staten Island, N.Y. May 1991 to April 1996
Crime, political and general assignment reporter
HOLYOKE DAILY TRANSCRIPT, Holyoke, Mass. Sept. 1989 to March 1991
Arts, entertainment, boxing reporter
DEDHAM DAILY TRANSCRIPT, Dedham, Mass. Sept. 1987 to August 1988
General assignment reporter

EDITORIAL AWARDS
•          American Society of Business Publication Editors (ASBPE) 2005 Gold Award Best New  Publication, 2006 National Award Regular Department
•          American Business Media 2006 Jesse H. Neal National Business Journalism Award Finalist Best Start-up  Magazine
•          APEX 2006 Awards for Publication Excellence for Magazine and Journal Writing,   Editorial & Advocacy Writing, Web Site
•          Trade Association Business Publications International (TABPI) 2006 TABBIES: Gold Award Best Department
•          ASBPE 2001 Silver Award for News Coverage of Terrorist Attacks
•          New York City Uniformed Firefighters Association 1994 Media Award Best Overall News Coverage

EDUCATION
•          Columbia University Graduate School of Journalism, New York, N.Y.
M.S. in Journalism, 2002
•          Northeastern University, Boston, Mass.
B.A. in Journalism, 1988
•          The School at the International Center of Photography, New York, N.Y. Digital Video Editing (Final Cut Pro) and   Photoshop 1, Fall Semester 2009